Project Brief & Vision

Project Overview:

The Jiang Lab at Westlake University has pioneered an innovative approach to engineering that deliberately breaks down traditional disciplinary boundaries. This 2-2.5 minute animation will showcase how their research integrates multiple fields to create groundbreaking innovations. The story unfolds through a powerful visual metaphor - transforming from a conventional, compartmentalized research environment into an open, interconnected space of innovation.

Core Message:

"Engineering Beyond Boundaries" isn't just a title - it's the fundamental philosophy that drives the Jiang Lab's approach. Their work demonstrates how breakthroughs happen at the intersection of different disciplines:

• Materials science meets interactive interfaces
• Biology integrates with mechanical engineering
• Ancient origami principles combine with modern robotics
• Sensor technology merges with artificial intelligence

Target Audience:

• Primary: Academic professionals and undergraduate students in engineering fields
• Secondary: Potential research collaborators and funding institutions
• Tertiary: General audience with technical interest

Key Objectives:

1. Demonstrate how crossing disciplinary boundaries leads to innovative solutions
2. Showcase four major research innovations in an accessible, visually engaging way
3. Position the Jiang Lab as a pioneer in interdisciplinary engineering research
4. Present complex technical concepts through clear, compelling visual storytelling